National Non-Profit Partners with Expertus to Improve Marketing of Training

Mountain View, CA – June 24, 2009 – Expertus, a global provider of services that optimize the business impact of learning, today announced the results of its partnership with United Way, the nation’s largest non-profit agency. In November 2007, the United Way Center for Community Leadership partnered with Expertus to bolster its marketing and attain stronger training adoption among learners.

The project was deemed very successful, as program attendance improved tremendously. In addition, the Center instituted other improvements, including more efficient learning administration processes, better alignment with other teams across the organization, and more effective messaging. A case study is now available, including a brief snapshot of the challenges, solutions and results at

Expertus, which offers strategies, services and solutions that help learning organizations align with the greater organization’s goals, took United Way through a calculated process to assess what was working and what was not. After streamlining marketing efforts, the United Way training department saw program attendance grow by 31 percent for learning courses. Even with 31 percent more students in each class, overall satisfaction scores grew slightly. While costs may increase and the number of learners will grow, United Way has now found a steady cost-per-learner.

“Training is vital to our group’s mission of building capacity,” said Heidi Kotzian, director of marketing and national events at United Way of America. “The United Way’s movement will succeed only if our staff has the tools and knowledge they need to effect change. We can promote greater capacity-building throughout the system by marketing training and convincing staff that the training we provide is valuable.”

The United Way Center for Community Leadership is tasked with the training and development of more than 9,300 employees and numerous volunteers at 1,289 local United Way offices across the country.

In addition, Kotzian noted that the team witnessed an improved learning culture because of its increased visibility and clarity of message. “We have seen an internal increase in recognition of the benefits of reaching local United Way staff through learning courses and events. This has improved overall planning and development.”

To view the full case study, visit: View more case studies and case summaries at For information on Expertus, please visit or call Mohana Radhakrishnan

About Expertus

Expertus is the leading global provider of services that optimize the business impact of learning. For more than a decade, the firm’s 500+ learning management professionals have defined and implemented plans, processes and technologies that transform training organizations – creating measurable business value for the world’s most successful corporations. Clients include ADP, Cisco, ConocoPhillips, EMC, Honeywell and Lockheed Martin. Every day at these and other companies, more than a million employees, customers and business partners are educated as a result of Expertus’ innovative business strategies, outsourcing services and technology-rich solutions.

Based in Silicon Valley, Expertus serves its clients from offices in the US, UK and India. For more information, visit, or call toll-free 1-877-827-8160.

About United Way

United Way is a worldwide network in 46 countries and territories, including nearly 1,300 local organizations in the US that advance the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health. The United Way movement creates long lasting community change by addressing the underlying causes of problems that prevent progress in these areas. LIVE UNITED is a call to action for everyone to become part of the change. For more information about United Way, please visit: