Case Summary
Top advertising tech company trusts ExpertusONE LMS to market its customer training
Challenge
Already well known for their premier software and analytics platform, this Silicon Valley-based marketing tech company was looking for a better way to get their customers in the know about their product. Specifically, they wanted an easy-to-use, customer-facing LMS that would: match their corporate branding, provide and track all external training, and promote further training sales.
Top Priorities:
- Modern eCommerce engine
- High-end UI look and feel
- Platform designed with customers in mind
Key Issues:
- Multiple training deliverables to track
- Mandatory integration with other programs
- No existing program for training promotion
Solution
The company chose to implement an ExpertusONE LMS because it had, “hands down”, the best customer-facing user interface. So now they can:
- Efficiently train global customers with ExpertusONE’s #1 ranked learning environment, configured to reflect the company’s premium brand
- Automatically track all external training (videos, courses, docs, etc.) via the robust, built-in ExpertusONE Insights reporting program
- Provide a state-of-the-art eCommerce training site that makes it easy to find and buy learning, and supports ongoing training marketing
- Seamlessly integrate training data with Salesforce.com thanks to ExpertusONE’s real-time, two-way API integration
