Case Summary
Top advertising tech company trusts ExpertusONE LMS to market their customer training
Case Summary
Top advertising tech company trusts ExpertusONE LMS to market their customer training
Challenge
Already well known for their premier software and analytics platform, this Silicon Valley-based marketing tech company was looking for a better way to get their customers in the know about their product. Specifically, they wanted an easy-to-use, customer-facing LMS that would: match their corporate branding, provide and track all external training, and promote further training sales.
Top Priorities:
- Modern eCommerce engine
- High-end UI look and feel
- Platform designed with customers in mind
Key Issues:
- Multiple training deliverables to track
- Mandatory integration with other programs
- No existing program for training promotion
Solution
The company chose to implement an ExpertusONE LMS because it had, “hands down”, the best customer-facing user interface. So now they can:
- Efficiently train global customers with ExpertusONE’s #1 ranked learning environment, configured to reflect the company’s premium brand
- Automatically track all external training (videos, courses, docs, etc.) via the robust, built-in ExpertusONE Insights reporting program
- Provide a state-of-the-art eCommerce training site that makes it easy to find and buy learning, and supports ongoing training marketing
- Seamlessly integrate training data with Salesforce.com thanks to ExpertusONE’s real-time, two-way API integration
