Improve Your Sales Performance: How to Choose The Best Sales Enablement Platform

Your sales team’s performance directly impacts your business’s bottom line. When your team isn’t thriving, neither is the company. And, in such a high-stakes situation, it can be difficult to determine how to improve sales performance in a tangible way. For many organizations, low sales performance may not be an indicator of a failing or unskilled team, but instead, it’s an indicator that the team needs more resources and support.

If you want to improve sales performance for your enterprise organization, you must build a sales enablement strategy that provides ongoing training and valuable learning resources for your sales team. One critical component of this strategy is delivery: the tech systems you use to train and equip your sales team. A digital LMS platform streamlines the sales enablement process so you can equip your team, deliver coaching and learning opportunities, and grow your business.

If you’re considering digital LMS software as your sales enablement platform of choice, here’s what you need to know.

What is a sales enablement platform?

A sales enablement platform is a type of digital training system that companies use to distribute essential resources and educational materials to sales personnel. A digital LMS is the top sales enablement platform option because it encourages engaged learning and can be used for many types of training so that companies get the most value out of their investment in learning technology.

Evaluating sales enablement platforms

When it comes to choosing a sales enablement platform, it’s important to evaluate your business needs and identify the platform that will provide the necessary tools and features to optimize your sales process. While there are various types of sales enablement platforms available, a digital LMS platform is often the best fit for companies looking to enhance their sales performance.

Unlike other sales-driven platforms, an enterprise LMS is purpose-built for training effectiveness and is designed to cater to every team member’s learning needs—including sales teams. The system was designed and built to make learning enjoyable and effective and this is a massive asset when it comes to sales enablement, which can involve lengthy and even tedious training.

When evaluating LMS platforms for sales enablement, here are some factors to consider:

Learning and development budget

Your training budget will greatly impact your investment in sales enablement platforms, and with this in mind, it’s wise to consider what it will take for you to get the most out of a single system. Investing in a tool with a single use may be necessary at times, but it’s not in training. By choosing a training platform that can cater to every type of learner within your organization, you will save on training costs and free up resources to develop better training programs.

Scaling your sales team with a sales enablement platform

Look for an LMS platform that can grow with your business and support a large number of users and courses. As your team grows and your sales team expands, you’ll need a sales enablement platform that can manage multiple user types, distribute learning to specified groups, and report essential training data across the organization.

An intuitively designed sales enablement platform

Ramp time is already hard work, so don’t make it harder for your team to achieve their sales training goals by adding in a platform that’s difficult to use. Ensure that the LMS platform you choose for sales enablement has an intuitive, heuristic design with a user experience that serves both administrators and learners.

Essential LMS features for sales enablement

By choosing an LMS platform as your sales enablement platform, you can take advantage of features such as interactive courses, AI personalization, and mobile functionality to train and engage your sales team. This can help you enhance your sales performance, close more deals, and ultimately drive revenue growth.

Of all of the available LMS features, you should prioritize these in your search for a sales enablement platform:

LMS app for Salesforce

An LMS platform with an app for Salesforce LMS enables sales teams to easily access and manage data related to customers and leads, helping them make informed decisions and improve their overall performance.

AI-enabled personalization

An LMS platform that uses AI to personalize learning recommendations can help create tailored learning experiences for individual sales reps based on their learning style, preferences, and previous performance. This can lead to increased engagement and better retention of information.

Learning data and insights

LMS data and insights to track and measure sales performance: An LMS platform that provides data and insights on sales performance can help companies identify areas of improvement and track progress over time. This can also help sales managers better understand their team’s strengths and weaknesses.

Interactive courses

Using a rapid LMS authoring tool, sales training managers can offer interactive courses that help engage and train sales reps effectively by providing them with a mix of multimedia content, such as videos, audio, quizzes, and polls.

Mobile LMS app

An LMS platform that offers a mobile LMS app can help sales reps access training materials and information on the go, allowing them to learn and prepare even when they are out of the office. A mobile sales enablement platform, the LMS application, is essential for sales teams who travel or spend time in the field regularly.

Benefits of using an LMS as your sales enablement platform

Increased Sales Performance

An LMS platform with AI personalization can help sales reps learn and retain information more effectively, leading to improved performance and increased revenue because the courses they are taking meet the demands of their roles. By using data insights, companies can identify areas where their sales reps need further training and take necessary actions to address any gaps in knowledge.

Improved Efficiency

An LMS platform can automate and streamline the training process for new hires, allowing them to ramp up quickly and start contributing to sales efforts sooner. With extensible apps for platforms like Slack LMS, Salesforce, and Microsoft Teams, new sales personnel can engage in training without the hindrance of having to learn a new platform. Even further, the ExpertusONE digital LMS has multiple automation features that make assigning courses and following up on progress faster. This can lead to faster time-to-productivity and reduce the burden on sales managers to train new reps manually.

Enhanced Collaboration

An LMS platform can provide a centralized location for sales reps to access training materials, collaborate with each other, and share best practices. Our LMS offers opportunities for both asynchronous and synchronous training and can be used for digital training or in-person learning. It’s a flexible tool that makes coaching and collaborative learning possible within the sales enablement process. This can foster a sense of community among the sales team and help them learn from each other’s experiences.

Choosing the best sales enablement platform for your organization doesn’t have to be difficult. A digital LMS platform is ideal for companies looking to train their sales personnel rapidly and effectively.

Want to see how the ExpertusONE LMS can improve your sales enablement program? Contact us today for a free demo.